Good design starts with writing

            We can’t lie to ourselves in writing. It forces us to face our own blind spots. All the stuff that we deliberately or unconsciously brush over when thinking about a design becomes, not just a slight pause, but debilitating to the writing.

Inconsistencies stand out like a sore thumb.

Blind spots become empty space on the page.

Lack of cohesive narrative makes it a bore to read and the experience of writing it feel forced.

You can’t hide a bad idea behind aesthetics, and if the true motivation is really just eye-candy, then great, more power to you, write it down and commit to it.

Most importantly it forces the work to be honest. Honest design, is good design.