The core idea showed itself after having interviewed freelancers in search of a smarter solution to invoicing and payment between them and their clients.
We discovered that the core anxiousness around the topic, wasn't the individual client and their ability to pay, but stemmed from a deeper uncertainty about their general finances which could be traced back to sporadic and out of date bookkeeping.
To be able to give a complete real-time view of this information we had to become the core of their finances: their bank.
In this process we learned just how much of an underserved demographic the self-employed truly was, and that all the benefits that the average employee receive from employers and unions are far from the world that the freelancers live in.
A mission was born: to empower each of these individuals to act as a 'union of one'.
︎︎ Co-founder via Founders ︎︎
︎︎ 2015 — 2016 ︎︎
︎︎ Vision & concept, user research, product design & built initial team ︎︎