Magma ︎︎︎ ︎︎︎

            Having worked in traditional print publishing of lifestyle magazines at the time when software was starting to eat up the world, I saw an opportunity for creating a better tool for editorial teams to collaborate.

Despite an extremely established industry with advanced software there was some unique mechanics that made this a perfect fit for a online product.

Unlike normal businesses, the publications with the biggest editorial teams are in fact not the established ones who employs a steady editorial team, but rather the small to mid-level publications that hires a changing roster of freelancers for each issue.

I started Magma along with two co-founders in 2010 as a part of Startupbootcamp, built the product and team over the next year after a small seed investment. Magma was acquired by Issuu the following year.

︎︎ Co-founder ︎︎
︎︎ 2010 — 2012 ︎︎
︎︎ Vision & concept, fundraising & product design ︎︎